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Research papers

From evolution to revolution

Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: L. J. M. MacMillan
Company: GSK
June 15, 1997
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Citation

MacMillan, L. J. (1997a, June 15). From evolution to revolution. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-evolution-to-revolution